The European Commission underlined the importance of waste reduction and recycling during the “Waste Prevention and Recycling Forum” on Tuesday 20 December at Bedestan in Nicosia. During the forum the worlds’ leading experts in waste prevention and recycling presented their experiences and recommendations. NGO representatives, academics and SMEs were encouraged to attend the forum and share their ideas. The event, organised by the Capacity Building to the Water/Wastewater and Solid Waste Sectors Project in partnership with LTB, Cans for Kids and the Charity Association for Cancer Patients, also included the launch of a public awareness campaign which will reach the community through billboards, radio and scoial media and aims to raise awareness about environmental protection.